In order to attain a bigger share in the mobile market, Microsoft is reportedly bidding US$44.6 billion for Yahoo. Though Microsoft itself is a big company it is difficult for it to reach out to the advertising genre, whereas with a 500 million global monthly user estimate, it is easier for Yahoo to approach the mobile advertising market.
Though Microsoft executives directly refuse to discuss the mobile advertising opportunities and the Yahoo deal, news also floats that they have also began discussions and possibilities with different carriers including Sprint Nextel.
Mobile advertising is not a rage currently amidst advertisers, in a few years time it shall be an exciting market for all of them who wish to reach out and expand their target audience manifold. With several location based technologies and the latest GPS that is being introduced in the mobile technology, it is going to become so much easier to target customers and to learn about their proximity to buy goods.
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