Are you suffering of the negative search engine result syndrome? Is your organization making news for the wrong reasons? Then here is the antidote that you would like to try, to deal with all the negative search engine results and bring back the desired SERPs.
Negative SERPs are not only a complete mood killer for you, but it is also a huge turn off for your clients who are looking ahead to buy your products or services. Researches say it, that in around 40% of the cases, people who see a negative search engine result page, get so disinterested that they do not consider the organization a second time.
But now you can deal with it efficiently and the good part is that there are 6 different ways to nail them down. Though they are easy, but you have to be patient and diligent with the practices in order to get positive results.
1. The first way to go about it is by resolving the negative issues. I would put it in the first priority, so that the negativity can be dealt with and clamped down to as much extent as possible. So try to sort out the problems first. Is it a dissatisfied customer posting negative feedback in his blog? Or is it a social activist who is frustrated with some issue? You can respond to them online, if possible in the same forum or blog, in a professional manner and try to help the person if possible. This would also give you bonus points for good customer service, which might just help create a good image to some other visitor.
2. Another interesting way to deal with negative search results is by pushing them down and out of sight in the search engine rankings. How? Well, you can create new pages talking about your product or services, your organization, any latest launch or invention, FAQs... just about anything. This when optimised properly would rank higher in the SERPs. As a result the negative results would go down and under several other results.
3. Feed the ever curious and cynical visitors with topics that contain their search term. Let me explain. There are many people out there who are pessimistic in their approach. They like to find and read negative remarks and criticism of an organization. They would search results with keywords and key phrases like 'Company problems', 'disappointed customers of a company' etc. You can add a twist to your web page topics by making them sound something like 'company problems resolved at the behest of the customers' or may be 'organization out of the list of disappointed customers of a company'.
4. You might find the point just above funny, but here is some food for thought – you can publish or create new pages in other sites, especially the social media web sites where you can also send some links back to them. You can choose to post them in domains that have some authority. This would be highly beneficial for you.
5. A good trick would be to promote some other articles or posts in the same site. This would remove the other negative articles about you since Google and some of the other search engines show only two pages per domain apart from the site links and universal search results.
6. And finally, now it is your turn to look inward, into your own services. You can take hints and clues from your critics and try to better your services and production. If you are not transparent about your activities, you can not just do away with the negative search results.
Negative SERPs are not only a complete mood killer for you, but it is also a huge turn off for your clients who are looking ahead to buy your products or services. Researches say it, that in around 40% of the cases, people who see a negative search engine result page, get so disinterested that they do not consider the organization a second time.
But now you can deal with it efficiently and the good part is that there are 6 different ways to nail them down. Though they are easy, but you have to be patient and diligent with the practices in order to get positive results.
1. The first way to go about it is by resolving the negative issues. I would put it in the first priority, so that the negativity can be dealt with and clamped down to as much extent as possible. So try to sort out the problems first. Is it a dissatisfied customer posting negative feedback in his blog? Or is it a social activist who is frustrated with some issue? You can respond to them online, if possible in the same forum or blog, in a professional manner and try to help the person if possible. This would also give you bonus points for good customer service, which might just help create a good image to some other visitor.
2. Another interesting way to deal with negative search results is by pushing them down and out of sight in the search engine rankings. How? Well, you can create new pages talking about your product or services, your organization, any latest launch or invention, FAQs... just about anything. This when optimised properly would rank higher in the SERPs. As a result the negative results would go down and under several other results.
3. Feed the ever curious and cynical visitors with topics that contain their search term. Let me explain. There are many people out there who are pessimistic in their approach. They like to find and read negative remarks and criticism of an organization. They would search results with keywords and key phrases like 'Company problems', 'disappointed customers of a company' etc. You can add a twist to your web page topics by making them sound something like 'company problems resolved at the behest of the customers' or may be 'organization out of the list of disappointed customers of a company'.
4. You might find the point just above funny, but here is some food for thought – you can publish or create new pages in other sites, especially the social media web sites where you can also send some links back to them. You can choose to post them in domains that have some authority. This would be highly beneficial for you.
5. A good trick would be to promote some other articles or posts in the same site. This would remove the other negative articles about you since Google and some of the other search engines show only two pages per domain apart from the site links and universal search results.
6. And finally, now it is your turn to look inward, into your own services. You can take hints and clues from your critics and try to better your services and production. If you are not transparent about your activities, you can not just do away with the negative search results.
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