On 3rd February, Google came down heavily upon Microsoft's unsolicited buying of Yahoo for a whopping $44.6 billion. According to Google, this takeover can lead to the monopoly of the software group in the internet. This is not the first altercation between the two companies, rather it is yet another blow in the already growing animosity between both the organizations, the last dispute being Microsoft's accusing Google for proposing acquisition of online advertising company DoubleClick.
While Microsoft feels that acquisition of DoubleClick would provide Google with dizzying power to control the online advertising, Google on the other hand feels that with the takeover of Yahoo, Microsoft would gain the power to control the evolution of the web itself. The organisation says that the Microsoft-Yahoo deal would give the former a position where it could undervalue the principles of “openness” which forms the basis of web.
A possibility of an alliance between Google and Yahoo is also not rejected at this moment and is given consideration, unlike last year.
While Microsoft feels that acquisition of DoubleClick would provide Google with dizzying power to control the online advertising, Google on the other hand feels that with the takeover of Yahoo, Microsoft would gain the power to control the evolution of the web itself. The organisation says that the Microsoft-Yahoo deal would give the former a position where it could undervalue the principles of “openness” which forms the basis of web.
A possibility of an alliance between Google and Yahoo is also not rejected at this moment and is given consideration, unlike last year.
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