The quarterly results as posted by Google could not meet up to the expectations of the Wall Street's Analysts and this led to a reduction in the value of shares by 8% on Friday. According to the results, Google's fourth quarter net income rose to 1.21 billion, or $3.79 a share, in comparison to $1.03 billion, or $3.29 a share, in the same period, a year ago. There is a rise in the revenue to $4.83 billion, that is 51%. Google says that it earned $4.43 per share after excluding special items. The revenue was at $3.39 billion after subtracting the payments made to other sites to gain Internet traffic.
Chief Executive of Google, Eric Schmidt commented on the results, that the company was quite pleased with the year and also the quarter that just ended. However the Adsense program experienced some problems in the quarter, as put by co-founder Sergey Brin, due to the difficulty in getting users to click on related ads and generate revenue. Brin also said, “ We have had a challenge in the fourth quarter with social networking [advertising] inventory as a whole. Some of the monetization work we were doing there did not pan out as we'd hoped.”
Chief Executive of Google, Eric Schmidt commented on the results, that the company was quite pleased with the year and also the quarter that just ended. However the Adsense program experienced some problems in the quarter, as put by co-founder Sergey Brin, due to the difficulty in getting users to click on related ads and generate revenue. Brin also said, “ We have had a challenge in the fourth quarter with social networking [advertising] inventory as a whole. Some of the monetization work we were doing there did not pan out as we'd hoped.”
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