The Pros and Cons of Google IP Exclusion in Pay per Click Community

The facility to exclude certain IP addresses in Google Adwords has proven to be beneficial in many ways in the Pay per Click community. You can both control your ad placement through various methods and focus your targeting with IP or Internet Protocol exclusion, now. You can control the view of your ads by methods such as location and language targeting, site exclusion and network distribution preferences. And you can also block certain IP addresses where you do not wish to make your presence felt.

With Google IP exclusion options, now you can also deal with click fraud techniques from competitors. If you can get the IP addresses of your competitors, then you can exclude them from seeing your ad and therefore you can stop their clicking your ad just to increase your ad spend.

However, tehre is a disadvantage to this IP exclusion technique. Some large Internet Service Providers (ISPs) use a range of IP addresses for all their users. This would mean that if you exclude one IP address which could be a proxy for many users, then you might just block many potential readers and customers from reading your ad.

Microsoft Plans to Borrow Money to Fund the Yahoo Deal

Having made the public announcement on Friday about its intentions to take over Yahoo for a formidable $44.6 billion, Microsoft now intends to fund a portion of the amount by borrowing money. This is the first time in the history of Microsoft that it would be borrowing money to fund its acquisition.

Chris Liddell, Chief Financial Officer at Microsoft, says that the software company may take on some debt to finance the cash portion of its 50-50 stock and cash offer for Yahoo. In an annual strategy meeting with analysts, he told, "It's likely we're actually going to borrow for the first time."

Although it wants the board at Yahoo to make the deal faster, the latter wants to take more time to go through the proposition Microsoft has made. Yahoo says it wants to measure all the strategic options which also includes the option of remaining independent.

Google-DoubleClick Acquisition Still Catches Attention

The news of Google's taking over of online advertising company 'DoubleClick' had hardly settled down, when Microsoft's unsolicited bid for Yahoo, had created yet another storm in the international online industry. But that does not put Google's acquisition out of focus. According to DowJones newswires, "the European Union's antitrust regulator has prepared a draft 'statement of objections' to Google Inc.'s planned $3.1 billion takeover of DoubleClick." The 'statement of objections' is not yet issued, and till that time, it is kept confidential.

This, however, does not mean that EU has plans to block the deal between Google and online advertising company 'DoubleClick'. Yet, it would impose conditions or ask Google for a compromise in the deal it has up its sleeves.

6 Ways of Dealing with Negative Search Engine Results

Are you suffering of the negative search engine result syndrome? Is your organization making news for the wrong reasons? Then here is the antidote that you would like to try, to deal with all the negative search engine results and bring back the desired SERPs.

Negative SERPs are not only a complete mood killer for you, but it is also a huge turn off for your clients who are looking ahead to buy your products or services. Researches say it, that in around 40% of the cases, people who see a negative search engine result page, get so disinterested that they do not consider the organization a second time.

But now you can deal with it efficiently and the good part is that there are 6 different ways to nail them down. Though they are easy, but you have to be patient and diligent with the practices in order to get positive results.

1. The first way to go about it is by resolving the negative issues. I would put it in the first priority, so that the negativity can be dealt with and clamped down to as much extent as possible. So try to sort out the problems first. Is it a dissatisfied customer posting negative feedback in his blog? Or is it a social activist who is frustrated with some issue? You can respond to them online, if possible in the same forum or blog, in a professional manner and try to help the person if possible. This would also give you bonus points for good customer service, which might just help create a good image to some other visitor.

2. Another interesting way to deal with negative search results is by pushing them down and out of sight in the search engine rankings. How? Well, you can create new pages talking about your product or services, your organization, any latest launch or invention, FAQs... just about anything. This when optimised properly would rank higher in the SERPs. As a result the negative results would go down and under several other results.

3. Feed the ever curious and cynical visitors with topics that contain their search term. Let me explain. There are many people out there who are pessimistic in their approach. They like to find and read negative remarks and criticism of an organization. They would search results with keywords and key phrases like 'Company problems', 'disappointed customers of a company' etc. You can add a twist to your web page topics by making them sound something like 'company problems resolved at the behest of the customers' or may be 'organization out of the list of disappointed customers of a company'.

4. You might find the point just above funny, but here is some food for thought – you can publish or create new pages in other sites, especially the social media web sites where you can also send some links back to them. You can choose to post them in domains that have some authority. This would be highly beneficial for you.

5. A good trick would be to promote some other articles or posts in the same site. This would remove the other negative articles about you since Google and some of the other search engines show only two pages per domain apart from the site links and universal search results.

6. And finally, now it is your turn to look inward, into your own services. You can take hints and clues from your critics and try to better your services and production. If you are not transparent about your activities, you can not just do away with the negative search results.

Now Suppliers Can Get Closer to Their Buyers Through PPL

Upgrade your promotional measures to PPL – a revolutionary trend in online marketing brought to you by C2B Connect! (www.c2bconnect.com). C2B Connect! is a B2B platform where buyers can request RFQ or 'Request for Quote' over 100 categories with pre-qualified suppliers. The C2BConnect.com now offers a better way of promotion of your brands through PPL or 'Pay per Lead'.

If you thought PPC or 'Pay per Click' brought the buyers and suppliers very close, then PPL brings the both of them even closer. The difference lies in that PPC brings the suppliers closer to the buyers and in case of PPL, the buyers are virtually brought to the doorstep of the supplier, leaving the rest to the supplier's selling techniques to make the buyer act in the desired way and close the deal.

Google Presents Urchin 5 - On-Premise Web Analytics Software

On Friday, 1st February, Google released in beta an upgraded version of it on premises Web analytics software called Urchin Software. This software is developed for those who do not prefer to use the online analytics services provided by the search engine. Urchin Software has similar scope as Google Analytics. However, it is programmed to run on an organisation's server, as per Google. As of now, Urchin Software is just available for evaluation purposes and it is not to be used for production purposes as yet.

Urchin Software is prepared for the organisations that have their content behind a firewall or impose restrictions against using an online service. This is similar to the predecessor Urchin 5. The other uses of Urchin software, as per Google, would be for performing ad hoc historical processing, storing Web analytics on the local servers and for collecting data for third party audits.

Google and Microsoft Tug of War

On 3rd February, Google came down heavily upon Microsoft's unsolicited buying of Yahoo for a whopping $44.6 billion. According to Google, this takeover can lead to the monopoly of the software group in the internet. This is not the first altercation between the two companies, rather it is yet another blow in the already growing animosity between both the organizations, the last dispute being Microsoft's accusing Google for proposing acquisition of online advertising company DoubleClick.

While Microsoft feels that acquisition of DoubleClick would provide Google with dizzying power to control the online advertising, Google on the other hand feels that with the takeover of Yahoo, Microsoft would gain the power to control the evolution of the web itself. The organisation says that the Microsoft-Yahoo deal would give the former a position where it could undervalue the principles of “openness” which forms the basis of web.

A possibility of an alliance between Google and Yahoo is also not rejected at this moment and is given consideration, unlike last year.