AOL Bags Buy.at to Boost Advertising Operations

On Tuesday, AOL has declared that it has bought buy.at as per its strategy to boost its Internet advertising operations. Time Warner Inc.'s AOL did not reveal the financial terms of the purchase. For those who are not aware of buy.at, it is a network in which those who are putting up their advertisements need to pay the member Web publishers only when a visitor comes to the site and takes the action as desired by the advertisement.

Soon after the first quarter financial report by Time Warner, AOL announced its purchase, which is the fifth purchase in 12 months. This urgency of such declaration and strategies by AOL has been fuelled by the surprise announcement by Microsoft of its offer to buy Yahoo for $31 per share, last Friday. As per Wall Street Analysts, the Time Warner strategies and plans have a possibility of creation of 84% ownership of Time Warner Cable.