The facility to exclude certain IP addresses in Google Adwords has proven to be beneficial in many ways in the Pay per Click community. You can both control your ad placement through various methods and focus your targeting with IP or Internet Protocol exclusion, now. You can control the view of your ads by methods such as location and language targeting, site exclusion and network distribution preferences. And you can also block certain IP addresses where you do not wish to make your presence felt.
With Google IP exclusion options, now you can also deal with click fraud techniques from competitors. If you can get the IP addresses of your competitors, then you can exclude them from seeing your ad and therefore you can stop their clicking your ad just to increase your ad spend.
However, tehre is a disadvantage to this IP exclusion technique. Some large Internet Service Providers (ISPs) use a range of IP addresses for all their users. This would mean that if you exclude one IP address which could be a proxy for many users, then you might just block many potential readers and customers from reading your ad.
With Google IP exclusion options, now you can also deal with click fraud techniques from competitors. If you can get the IP addresses of your competitors, then you can exclude them from seeing your ad and therefore you can stop their clicking your ad just to increase your ad spend.
However, tehre is a disadvantage to this IP exclusion technique. Some large Internet Service Providers (ISPs) use a range of IP addresses for all their users. This would mean that if you exclude one IP address which could be a proxy for many users, then you might just block many potential readers and customers from reading your ad.