Microsoft AdCenter Labs Showcases Cutting Edge Digital Advertising Innovations

At its 4^th Annual Demo fest, Microsoft Corp. revealed a series of next generation digital advertising technologies on tuesday, 5^th February 2008. This fest is known for propounding Microsoft adCenter Labs' latest leading edge technologies and developments. This year, the event showcased the latest advances and algorithms in content analysis and computer vision for video and images, speech recognition for contextual video ads, and advanced marketing intelligence that enable enhanced audience insight and better targeting capabilities for advertisers.

According to Tarek Najm, technical guy in Microsoft, "We believe the technical advances and intelligence we are creating at adCenter Labs can change the game of online advertising. Solutions to today's challenges must be capable of handling and understanding the complexity of vast amounts of data. To address that challenge, we are developing advertising algorithms that can anticipate and understand consumer behavior faster than the speed of thought, so that we can help advertisers create more efficient and relevant user experiences."

Google-DoubleClick Acquisition Still Catches Attention

The news of Google's taking over of online advertising company 'DoubleClick' had hardly settled down, when Microsoft's unsolicited bid for Yahoo, had created yet another storm in the international online industry. But that does not put Google's acquisition out of focus. According to DowJones newswires, "the European Union's antitrust regulator has prepared a draft 'statement of objections' to Google Inc.'s planned $3.1 billion takeover of DoubleClick." The 'statement of objections' is not yet issued, and till that time, it is kept confidential.

This, however, does not mean that EU has plans to block the deal between Google and online advertising company 'DoubleClick'. Yet, it would impose conditions or ask Google for a compromise in the deal it has up its sleeves.